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    Apple has no plans to phase out its successful Beats hardware brand

    Six years ago Apple dropped $3 billion on its largest acquisition ever to acquire Beats Electronics. Music mogul Jimmy Iovine and hip-hop legend Dr. Dre built the consumer electronics brand into a household name, and Beats-branded headphones were flying off the shelves. Apple could tell. It sold Beats headphones and speakers in Apple Stores so the success of Beats was no secret. Beats also had a months-old streaming music service that Apple used to build Apple Music, but it’s clear in retrospect that Apple also saw continued value in Beats as a hardware brand. That’s why it may come as a surprise to see reports that Apple plans to phase…

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    Exclusive: iPhone 9 launch imminent, 2020 ‘iPhone SE’ in red, white, and black with up to 256GB

    9to5Mac has learned new information about Apple’s long-rumored, entry-level iPhone model, including the marketing name, product colors, and storage options, based on a tip from a highly trusted reader. Based on the new information, it’s possible Apple could be planning to open orders for the new iPhone as soon as tomorrow; the information definitely tells us that Apple is ready to start accepting orders very soon. more…