Update, March 7, 2023: Beats has debuted a new ad spot for Beats Fit Pro today featuring tennis star Frances Tiafoe. Check it out below. Beats is expanding its lineup of with a trio of new colors. Beats Fit Pro first launched in November 2021 with an impressive set of features, including Apple’s H1 chip, Active Noise Cancellation, and Transparency Mode. Starting this week, Beats Fit Pro will be available in three new colors: Coral Pink, Volt Yellow, and Tidal Blue. more…

Hot on the heels of data showing just how dominant the iPhone was in 2022, Canalys is out with its breakdown of the “smart personal audio market” for Q4 of 2022. As you might expect, Apple had a dominant holiday quarter, even though its own shipments and the overall market took a year-over-year tumble. more…

A major AirPods supplier says that US client reps have been visiting the company on an almost daily basis to ask when it can move out of China. While Apple is not explicitly named, it is near-certain that it is one of the companies applying pressure. The Chinese contract manufacturing giant said that it is investing in Vietnam, as well as considering expanding into India … more…

One of the steps Apple is expected to take in reducing its dependence on China is to have some AirPods made in India – in addition to those already made in Vietnam. The company has already asked two of its AirPods suppliers to move some of that work to India, and it’s today reported that Apple has commissioned an Indian company to produce the plastic enclosures for the in-ear devices … more…

The Apple Back to School promo has traditionally offered students a pair of free AirPods, in addition to the usual education discount. That changed in the US last year, with Apple instead offering gift cards worth up to $150 – but the company appears to have switched back to AirPods this year. The 2023 Back to School promo has launched in a number of countries in the southern hemisphere, and Apple is offering a pair of AirPods, plus the usual additional discount on AppleCare+ … more…

Following the release of iOS 16.3 RC to developers and public beta users earlier today, Apple is now rolling out a firmware update for the second and third generation AirPods, AirPods Pro, and AirPods Max. Today’s updates follow firmware updates that were released for the AirPods family in November 2022. more…

Apple currently sells four different models of AirPods, ranging from the second-generation AirPods to the advanced AirPods Max. And while AirPods have become quite popular earphones, they’re not exactly cheap. But according to analyst Jeff Pu of Haitong Intl Tech Research, the company is now working on new “AirPods Lite” to compete with cheaper wireless earbuds. more…

With a successful AirPods line, it’s only natural for users to wonder when Apple will release a new generation of the AirPods, AirPods Pro, and AirPods Max. Head below as we round up the latest rumors on when expecting a new version of each of these products… more…

Strong AirPods Pro 2 sales played a major role in Apple substantially increasing its share of the TWS (True Wireless Stereo) market, according to a new market intelligence report. Apple substantially grew its already-strong lead over the rest of the market during Q3, as second-placed Samsung saw its Galaxy Buds shipments fall by 25% … more…

Belkin has launched an intriguing AirPods Cleaning Kit this week. Designed for gen 1, 2, or 3 of Apple’s hit earphones, the kit includes a solution that the company says not only removes earwax but also brings “your high-quality audio back.” more…